A domino tips over. Just before it hits the ground, it tips over another domino, which tips over another, which tips over another, until the last domino flips a switch illuminating a lightbulb. Now, imagine that there are millions of lines of dominos, all capable of illuminating different lightbulbs, and
Why Trump winning the 2016 presidential election wasn’t that big a surprise, and why many marketing campaigns have absolutely no chance of ever reaching their
What people think of you really does matter. In the world of business, this notion is embodied by the concept of the ‘brand’. If you
Increasing sales, opportunities, and influence – the creation of tought leadership is one the most valuable and durable marketing methods out there. I create content that positions your company as the thought leader in your field.
Make your marketing easier, more efficient – and more profitable! I help you create the brand story that will make your customers choose your brand over that of your competitors – the story that sells.
How do you get the right message across to the right audience? As a consultant, I support you in all things brand and communications related, from strategy creation, implementation and management to in-office workshops and ad hoc consultancy.
Contrary to popular belief, less is most often more. I tailor your online presence to fit your business goals, making sure that your brand is both present and relevant at key touchpoints throughout the purchase funnel.