#COFFEEBREAKCONTENT

Short, interesting, and relevant articles about strategic communication,
branding, behaviour and decision-making.
5 minutes reading per post – tops!
The perfect coffee break companion.

#COFFEEBREAKCONTENT

Short, interesting and relevant articles about strategic communication,
branding, behaviour and decision-making.
5 minutes reading per post – tops!
The perfect coffee break companion.

Isabelle

Isabelle

Hi, I’m Isabelle! I’m a consumer-focused communication strategist. That means that I use my extensive knowledge of how people think and behave as the base upon which I create efficient branding and communication. My areas of expertise are: thought leadership creation, brand identity and storytelling, cross-cultural communication, and online brand presence.
I'm based in Europe.

Most Popular:

Branding

Priming – make the domino effect work in your favor

A domino tips over. Just before it hits the ground, it tips over another domino, which tips over another, which tips over another, until the last domino flips a switch illuminating a lightbulb. Now, imagine that there are millions of lines of dominos, all capable of illuminating different lightbulbs, and

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Consumer Behaviour

10.999.960 vs. 40: the superiority of our subconscious

Why Trump winning the 2016 presidential election wasn’t that big a surprise, and why many marketing campaigns have absolutely no chance of ever reaching their objectives. Can you think of any sound businessperson who’d bet on the odds 40 against 10.999.960? When it comes to marketing investments, a surprising amount

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Branding

How the opinion of others can double a company’s worth

What people think of you really does matter. In the world of business, this notion is embodied by the concept of the ‘brand’. If you have eyes and/or ears, chances are that you’ve come across the term ‘brand’ more than once. The terms ‘brand’ and ‘branding’ are used to cover

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Storytelling

The power of a good story

Have you ever been in a meeting that just seemed to drag on for years? Like that type of meeting, where the presenter goes on and on about numbers, implications, and numbers again, and you feel your eyelids getting heavier for each number mentioned. And you know these facts are

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Communication

A million first impressions

As businesspeople, we know the importance of how we present ourselves. Neat appearance, a firm handshake, and a smile will take you far. We all know that the first impression can make or break an opportunity. Your appearance and behaviour communicate who you are, what you do, how good you

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Motivation

Do you have anything to say?

“But I don’t know if this is relevant…” When I meet with clients, this is one of the sentences I hear most often – along with “I would like to share more on LinkedIn, but I can’t think of things worth sharing”. I meet so many people with interesting and

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Isabelle

Isabelle

Hi, I’m Isabelle! I’m a consumer-focused communication strategist. That means that I use my extensive knowledge of how people think and behave as the base upon which I create efficient branding and communication. My areas of expertise are: thought leadership creation, brand identity and storytelling, cross-cultural communication, and online presence.

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